Nigerian food, lifestyle influencers and amazing personalities graced the second edition of Handle It Africa “an impactful conference dedicated to revolutionizing how social media is used, consumed and deployed effectively for certain desired results.”
The conference Handle It Africa aimed at reaching, connecting and engaging influencers held today at Oriental Hotel, Lagos Nigeria.
It had Nigeria’s food and lifestyle blogger, Yemisi Odusanya (aka. Sisi Yemmie) and Zeelicious Foods enterprise founder Winifred Emmanuel on the panel to discuss.
During the conversing session, Sisi Yemmie opines that “some brands do make influencers look bad” through their products and services.
Winifred Emmanuel emphasized that,
“Consistency helps you build credibility. You must also be consistent with the content you upload. I stay on my lane and do not dilly dally”
Other panelists too shared words of wisdom during the session.
Amalia of Coldstone: “When content is spread on WhatsApp in Nigeria, then you know it has gone viral”.
Tobi Bakre insisted that “brands should engage talents(influencers) on longer tenures and advises people with personal brands to not take every job thrown at them”
“To blow is not nearly as important as staying relevant. What is important is to build yourself, I basically just told my story”- @mc_lively
Oyinkansola Ewunmi reveals that they don’t “make any money on Ndani TV. We are sponsored solely by GTBank. We don’t even monetise our content”.
Oyinkansola Ewunmi: “Think of the audience and what is relatable to them”
“We should not be slave to clicks and likes but sometimes we are” — Akah Nnani
Handle It Africa created a platform to rubminds and as well understand how social media works. It was all about extending the frontiers.
See photos from the event
(Image & Quoted words courtesy: Handle It Africa )